But that's not the case for the general public. So last year's "cool" will seem like this year's "dated". Web designers (good ones, at least) are always ahead of the curve. I'm not sure how much hope there is for either. Somewhere in between don't cram everything above the non-existent fold, and "why didn't you just give me a play button so I don't have to scroll frame-by-frame through the animation you want show me which is getting in the way of the content I want to see." I'd like to think that, but I'd also like to think that single-page bootstrap template won't become synonymous with "website". I'd like to think the pendulum is swinging back to balance again. Somehow customers spending 10 seconds tediously scrolling in-between meaningless snippets just so a layered animation could play out seemed perfectly reasonable as long as it was "cool." Of course, on the other end of that were developers and designers eager to show off their new skillset, and the "me too" sites were born. Then parallax hit and suddenly clients want comically long pages with only uninformative quips every 1,000 pixels or so. that's what I'd say before parallax, anyway. Virtually every user has touch controls or a physical wheel that's veritably hard-wired to their brain as much as the mouse button. People would cram everything possible "above the fold" and forget that web pages aren't newspapers sitting in a stand. I used to be on the complete opposite side of the argument with scrolling. This is bad for whatever message you're trying to push. If you watch people -normal people- on a parallax page, they tend to scroll erratically in response to the effect. The effect is distracting and actually a little disorienting, especially to casual users. They will be beaten to death more slowly. The more advanced effects are more difficult to "templatize" and as such require more expertise to develop. It does date the design, especially with the "me too" implementation which most sites used parallax for the sake of "wow." But the scrolling effects, such as animations which play out via scrolling, aren't quite dead yet. Parallax is just a single scrolling effect.
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